Head of Marketing
Remote
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Job responsibilities
- Plan and implement promotional, lead generation campaigns. Measure results.
- Analyze customer insights, market trends, and marketing best practices to build successful strategies and drive qualified traffic.
- Fine-tune positioning, track target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Experiment with a variety of organic and paid acquisition channels like content creation, pay-per-click campaigns, social media, lead generation campaigns, performance analysis.
- Oversee, develop and approve marketing materials.
- Manage monthly marketing reports and budget reports.
- Build and manage email marketing campaigns.
- Management of internal team members, search and management external contractors.
Requirements
- 4+ years’ experience in digital marketing.
- Proven experience in the development and implementation of marketing plans and campaigns (Google, Linkedin).
- Solid knowledge of Hubspot.
- Fluent English.
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel Amplitude, etc.).
- Budget-management skills and proficiency.
- Solid understanding of traditional and emerging marketing channels.
- Strong project management and decision-making skills.
Nice to have
- Background in software development marketing.
- Knowledge of marketing product metrics and tools.
- Bachelor’s degree in marketing, business, or related field.
- Established press and media contacts and PR experience.
- Experience in ABM.
What we offer
- Competitive salary + bonuses.
- Professional growth.
Why working at Diffco?
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Great experience and opportunityYou will work on the fast-forward projects in Silicon Valley utilizing latest technologies, methodologies, frameworks and approaches with the ability and time to learn and develop professionally.
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Professional and harmonious team of friendsOur team is a second family, so you would enjoy spending the day working on nice projects with kind people with broad interests.
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A vast field for growthLearn continuously, expand your skills and demonstrate your professional level and ability to take more responsibility to grow.
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Great company cultureWe care about you and are interested in your personal professional goals, motivation and we build a perfect work/life balance.
Let us know you better
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Have a question? Call us
+1 (415) 655-1002