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Top Benefits of Custom Software Development | Diffco

Vadim Peskov
Vadim Peskov
Top Benefits of Custom Software Development | Diffco

Today, virtually every business, from any industry, is going through a period of digital transformation. Companies are heavily investing in new tools and technologies, specially designed to improve productivity, boost efficiency, and increase customer satisfaction. 

While there are many off-the-shelf options available to support brands in search of innovative new software, these one-size-fits-all solutions are rarely as versatile as they seem. For many businesses, it’s necessary to create unique, customized software from scratch, infused with its own specialist features. 

Custom software development services provide companies with access to either an entire project team, or key experts capable of augmenting their existing workforce, as they build new innovative technologies. Today, we’re going to explore the key benefits of custom software development, and why it could be the ideal solution for many brands.  

What is Custom Software Development?

Custom software development is essentially a process of designing software applications specifically tailored to address the needs of a unique company or individual. An alternative to commercial, off-the-shelf solutions, custom options can tackle specific problems, offer unique features, and adapt to suit the needs of any company. Custom software development involves working with a professional or agency to design, deploy, and maintain bespoke tools. 

The exact services and support provided by a custom software development team can vary depending on the company a brand chooses to partner with. However, options can include:

  • Mobile app development for iOS and Android devices
  • Back-end development for complex back-end infrastructure
  • Front-end development for robust enterprise applications
  • AI or computer vision development for transformative brands

Where off-the-shelf software aims to address most of the common “general” business need, custom software development options are uniquely suited to a specific brand. Let’s explore the benefits of taking the custom development route.

The Benefits of Custom Software Development

Custom software development services provide companies with access to a bespoke solution for creating the technology they need most. Rather than relying exclusively on the restrictive tools and services accessed by countless other brands, companies can achieve true differentiation, and unlock new opportunities, with a solution custom-made for their needs. 

Here are 5 of the top benefits of working with a custom software development agency: 

1. Tailored to Your  Specific Business Needs

Perhaps the most significant benefit of custom software development is it allows companies to create unique solutions, tailored to the specific needs of their customers and employees. No two businesses are exactly the same, which means even if a ready made software  addresses the majority of your company’s specific demands, there’s always a chance something crucial will be missing. 

Working with a custom software development team allows brands an opportunity to pinpoint their key goals, pain points, and expectations at the start of the project. The specialists involved in the development process can then create software based on these insights, which help the organization meet its targets. For instance, Flashgrid used custom software development strategies to build a secure, robust and innovative database infrastructure solutions for enterprise clientss. They provide custom, technically advanced solutions that run in clouds; this helps enterprises pull the maximum performance and reliability for their infrastructure out of popular cloud platforms.

Custom tools don’t include any of the unnecessary features other off-the-shelf solutions might offer, so companies can avoid added complexity and cost. Plus, you’ll have the freedom to build and implement your solution however you want. You can run your software on premise, or on the cloud, create a system around your business process, and maintain existing frameworks. 

2. Freedom of Scalability

Every business wants to achieve consistent, ongoing growth. However, in today’s complex, and ever-changing world, this means committing to a certain level of agility. The landscape for virtually every industry is constantly changing, and it can be difficult for some businesses to keep up with the competition using standard off-the-shelf tools similar to that of other brands. 

It is vital to keep scalability in mind when you’re developing custom software solutions. You’ll be able to implement new processes and functionalities to adhere to new trends and customer expectations. You won’t have to worry about your current solution being unable to handle increased complexity or volume either. 

For instance, in the healthcare landscape, a company may need to expand the software used by their teams into different locations, or provide additional features to support specific experts. With a custom development plan, it’s easy to expand, and add new functionality whenever you choose. What’s more, you’ll get consistent support from your custom software developer to help you as you grow. This means you can overcome any potential issues as you scale in a shorter amount of time. 

Endless scalability also means you can add innovative new features to your apps and tools whenever you choose. For instance, Sharefront created an ERP and web platform solution with integrated artificial intelligence. 

3. Improved Data Privacy and Security

While many of the world’s biggest software vendors are consistently implementing new features to improve security, compliance, and privacy, there are still major issues with off-the-shelf software. These pre-built solutions are often easier to hack because they use open-source, or easily recognized code. Hackers and attackers are already aware of the vulnerabilities they can use to access this software, which increases your risk exposure. 

On the other hand, custom software can be a lot more secure, and protected. The solution is specific to your team, so it’s unlikely most hackers will know how to infiltrate it. Plus, your software development team can work with you to implement security measures which adhere to your specific requirements. You can even run some tools on-premises, so you don’t need to share private data with anyone. Plus, developers can implement solutions for specific compliance standards, like HIPAA, or PCI-DSS compliance. 

For example, a financial institution leveraging custom software can implement PCI compliant tools which help with the management of crucial, sensitive payment data. As compliance and regulation guidelines evolve, you can update your security, maintaining complete control over your project and system. You can even create compliant solutions for the enterprise landscape.

4. Competitive Advantage

A custom software development solution can be an excellent way for businesses to gain a competitive advantage. Your development team can help you to build a unique solution for specific problems faced by your employees or customers. What’s more, because the product is built based on your specifications, you can achieve greater levels of efficiency and productivity. 

For instance, Food Rocket, an Android mobile app, leveraged custom software development services to produce its dedicated solution for customer orders. Thanks to the custom development process, the company was able to create a user interface specific to the needs of its customers, offering exceptional user experience and increasing satisfaction levels. 

The technology even included deep integration with in-app analytics, so the company could monitor the requirements of their customers over time, and make intelligent decisions for growth based on real user data and insights. As an added bonus, the client was also able to infuse its app with a range of integrations specific to its unique needs, such as Stripe for secure payment processing. 

5. Cost-Effectiveness

Concerns around custom software development costs are one of the main reasons why companies choose to adopt off-the-shelf technology, instead of building the exact tools they need. On the surface, ready-made software can seem less expensive and complex than a custom-made solution. However, the reality is it often comes with  recurring costs and expenses which eat into profits in the long-run; this can also increase due to limited customization options.  In addition, a company may run into a dead-end due to these limitations – and in the long run, they may end up investing into a custom solution.

Bespoke software doesn’t require companies to pay any long-term license fees, and its implementation and features can be planned based on the company’s needs and budgets. It’s even possible to avoid paying for features that aren’t necessary for your brand. 

A custom software development company  can even start by producing a minimum viable product version of the solution to validate an idea before a fully-fledged offering is produced. With bespoke software development, there’s no need to pay extra for access to advanced features and integrations. The software development agency or company can provide guidance and support as part of the service.

Should Your Company Consider Custom Software Development?

While some companies may be able to serve their employees or customers with software from off-the-shelf providers, truly powerful tools often need custom development. With support from a dedicated custom software development team, companies can create compelling, state-of-the-art solutions, suitable for achieving a wide range of business goals. 

Custom software development offers access to exceptional personalization, so you can build solutions specific to your individual needs. It provides powerful scalability, ensuring your company can evolve to suit the needs of a changing audience. Plus, it enables businesses in regulated industries to leverage higher levels of security and data privacy. 

What’s more, companies can achieve a competitive advantage, boosting business performance and enhancing customer experience, without spending a fortune on maintenance, custom software product  integrations, and maintenance costs. 

If you’re ready to discover the benefits of custom software development for yourself, contact Diffco today. We build bespoke solutions specific to the needs of our customers, with state-of-the-art technology and processes. 

Find out how we can support your brand today, by contacting the Diffco team.